art walk

Project Overview

• Community art event celebrating local artists and downtown spaces

• Branding created to feel inviting, creative and rooted in place

my Role

• Concept and brand lead

• Developed the visual identity for the event

What I Did

• Created the overall concept for the event brand

• Developed the brand identity

• Defined the typography and color palette

• Designed a visual system for use across event materials

Tools

• Adobe InDesign, Photoshop and Illustrator

• Canva

Results

• Established a clear, recognizable brand for the event

• Provided a flexible visual system that could be applied consistently

• Helped give the event a cohesive and approachable look