black veil burlesque

brand & identity

Project Overview

  • Long-running burlesque and performance project rooted in theatrical storytelling and visual expression

  • Built as an immersive, experience-driven brand blending performance, costume, music and atmosphere

my Role

  • Founder and creative director

  • Led the brand, creative vision and public-facing presence of the project

What I Did

  • Developed the creative concept and overall vision

  • Created the brand identity and visual direction

  • Defined the visual language, tone and aesthetic

  • Designed costumes and show visuals

  • Curated music, movement and pacing

  • Designed promotional graphics for shows and events

  • Led all marketing and promotional efforts

  • Maintained consistent brand expression across platforms

Tools

  • Adobe Creative Suite

  • Canva

  • Social media platforms

  • GoPro

  • CapCut

Results

  • Produced multiple sold-out performances

  • Built a dedicated, repeat audience

  • Established a recognizable and visually distinct performance brand

Press

web & design

Project Overview

  • Website design and digital presence for a performance collective and entertainment brand

  • Created a digital home that supported event promotion, performer visibility and audience discovery

my Role

  • Web designer and digital lead

  • Built and managed the website and digital channels that supported marketing and engagement

What I Did

  • Designed the site layout and structure to reflect the brand aesthetic

  • Built the full website using a hosted website platform

  • Applied the established brand colors, typography and visual direction across the site

  • Created clear navigation for shows, performers and event details

  • Updated site content regularly to support ongoing programming

  • Ensured mobile responsiveness and usability

  • Managed Instagram and Facebook channels to promote performances and maintain consistent brand presence

Tools

  • Website platform (Squarespace)

  • Basic HTML/CSS customization

  • Canva

  • Adobe Photoshop

  • Instagram and Facebook platforms

  • SimpleTix

  • Square

Results

  • Launched a functional website used as the brand’s primary digital hub

  • Supported audience growth through consistent digital communication

  • Provided a flexible platform that evolved alongside programming

    Note: Black Veil Burlesque concluded after a ten-year run. The website is no longer active, and this work reflects the digital presence built and managed while the project was in operation.