fae & rose flower co.

Project Overview

• Floral brand and business concept centered on thoughtful design, seasonal work and human connection

• Developed as a long-term, family-run vision tied to land, place and community

• Designed to launch in phases, beginning with a mobile Bloom Bar

my Role

• Founder and creative lead

• Developed the brand, systems and growth vision from concept stage

What I Did

• Created the brand concept and name

• Developed the visual identity

• Defined the color palette, typography and overall tone

• Wrote brand language, positioning and taglines

• Designed digital and print materials

• Built the Bloom Bar concept and customer experience

• Developed a phased growth plan tied to land and family involvement

• Created a pitch deck to support future launch and expansion

Tools

• Adobe InDesign, Photoshop and Illustrator

• Canva

Results

• Established a clear, cohesive brand ready for launch

• Built a flexible system designed to grow from mobile to on-site experiences

• Created a strong foundation for a future family-run business rooted in craft and care