main street square

Project Overview

  • Main Street Square is a premier outdoor public gathering space in downtown Rapid City, serving as a cultural hub for community events, live music, markets and seasonal programming.

  • I began my tenure as Event Coordinator and was promoted to Events Director, reflecting expanded leadership responsibilities and organizational trust. In this role, I focused on expanding signature programming, elevating the visitor experience and strengthening the operational foundation needed to support large-scale, year-round events.

My Role

  • Event Coordinator to Events Director

  • Progressively assumed leadership of event strategy, production, operations and budgeting in collaboration with internal teams, city partners, vendors and artists.

What I Did

  • Concepted and launched new signature events including Golden Hour Live, Splash Patio, South Dakota Mini Made Market and Food Truck Fridays

  • Refreshed and rebranded Love Squared Bridal Fair into Love Squared Wedding Expo to modernize the event and expand vendor appeal

  • Contracted and advanced national touring talent, including platinum-selling artists Eve 6 for Golden Hour Live

  • Managed the event budget and drafted the overall operational budget for Main Street Square

  • Partnered with the Marketing Director to rebuild and redesign the Main Street Square website

  • Developed and implemented an online vendor registration and payment system to streamline operations and improve the vendor experience

  • Coordinated all volunteers, event staff and vendors across multiple large-scale events

  • Managed all third-party rentals and contracts including staging, fencing, tents, power, audio visual and specialty equipment

  • Oversaw full event layouts, load-in, setup, strike and teardown for every event

  • Managed all city permitting including street closures, alcohol permits and special event approvals

  • Led bid development and evaluation for a new audio visual system to significantly enhance sound quality and overall event experience

Tools

  • Squarespace

  • Adobe Suite

  • Publisher

  • Vendor management and online payment platforms

  • City permitting and event coordination systems

Results

  • Earned promotion from Event Coordinator to Events Director based on performance and leadership

  • Expanded Main Street Square’s event portfolio with successful new signature programs

  • Elevated live event quality through improved production planning and audio visual upgrades

  • Streamlined operations with digital vendor registration and payment systems

  • Strengthened Main Street Square’s reputation as a vibrant, community-centered destination for arts, culture and live entertainment

press