mama’s batch granola

Project Overview

  • Website design and build for a local, woman-owned food business

  • Created a warm, approachable digital presence that reflected the brand’s personality and supported event promotion, storytelling and online discovery

my Role

  • Web designer and marketing partner

  • Led the visual direction, logo refresh and website build from concept through launch

What I Did

  • Refreshed the existing logo for launch

  • Defined the visual direction for the brand’s digital presence

  • Designed the site layout, structure and user flow

  • Built the full website in Squarespace

  • Customized fonts and brand colors using basic HTML/CSS adjustments

  • Created and formatted web content for clarity and readability

  • Designed sections to support events, storytelling and product discovery

  • Ensured mobile responsiveness and usability

  • Collaborated closely with the client on tone, content and ongoing updates

Tools

  • Squarespace

  • Basic HTML/CSS customization

  • Canva

  • Adobe Photoshop

  • Adobe Illustrator

Results

  • Launched a fully functional website used as the brand’s primary digital hub

  • Generated over 1,400 site visits in the first year for a small, local business

  • Organic search traffic converted at 4.5 percent, indicating strong user intent and site clarity

  • Provided the client with a professional, easy-to-manage platform that supports continued growth