monument health

Real Women, Real Results

Plastic Surgery Patient Story Series

Project Overview

  • Ongoing patient story series for Monument Health Plastic Surgery

  • Built to show real outcomes through real patient experiences

my Role

  • Marketing and creative lead

  • Helped shape how patient stories were told visually and emotionally

What I Did

  • Helped develop the concept and structure for the series

  • Set a visual tone that felt honest, respectful and confident

  • Coordinated photo and video storytelling

  • Created and managed campaign content across digital channels

  • Worked closely with providers and internal teams

Tools

  • Adobe InDesign, Photoshop and Illustrator

  • Canva

  • Social media platforms

Results

  • Organic social engagement increased 15% month over month

  • Built a consistent, recognizable storytelling format

  • Helped strengthen trust through patient-led visuals

Home Health & Hospice

Legacy Storytelling and Digital Engagement

Project Overview

  • Storytelling initiative focused on Home Health and Hospice care

  • Designed to reflect trust, longevity and community connection

my Role

  • Marketing and storytelling lead

  • Shaped the narrative and visual approach across channels

What I Did

  • Developed a storytelling framework centered on people and legacy

  • Coordinated video and written content

  • Worked with clinical leaders to capture meaningful stories

  • Created and distributed content through social and web channels

Tools

  • Adobe Creative Suite

  • Canva

  • Social media platforms

  • Website and analytics tools

Results

  • Hospice landing page visits increased 10%, driven by organic Facebook traffic

  • Social engagement increased 114% over 90 days

  • Improved visibility and connection through story-led content