the coupe

Campaigns & Content

Project Overview

• Jazz and champagne lounge concept

• Designed as an intimate, design-driven hospitality experience centered on atmosphere, programming and guest experiencee

my Role

• Concept and creative lead

• Defined the brand, space and overall guest experience

• Led programming, marketing and day-to-day execution

What I Did

• Developed the overall concept for the lounge

• Designed the interior look and feel of the space

• Extended the existing brand by applying the designer’s color palette and visual direction across touchpoints

• Built menus and event programming

• Booked performers and managed event schedules

• Led all marketing efforts

• Designed digital and print materials to promote events and experiences

Tools

• Adobe InDesign

• Adobe Photoshop

• Adobe Illustrator

• Canva

• Social media platforms

• Tock

• Square POS

Results

• Launched a cohesive hospitality brand from concept to execution

• Built a loyal, repeat audience through programming and atmosphere

• Established a recognizable presence in the local nightlife scene

Press

• Rapid City Journal

• Black Hills Woman

“As someone who has lived in Rapid City for 20 years and has both performed and watched performances I have to say I was really pleasantly surprised. This place is a refreshing change for our area. From the olives on the menu to the little combs in the bathrooms to the effort and planning the dancers/staff put into the costumes and performances...this place is on point. There's even a man in a bow tie who greets you. You can tell that the owners and people who run it have put meticulous detail into making sure the atmosphere is well worth what you spend on a ticket to the show. If you're looking to have a great girls night out or just a nice time while you're visiting the Black Hills, I'd 100% recommend The Coupe. Bonus points: It's right next to the cigar bar and near Main Street Square too. Spot on location and venue.”

— Guest review