vibrant life wellbeing

Project Overview

  • Brand refresh for an established wellness business

  • Updated the look and feel to better reflect the client’s voice and values

my Role

  • Brand and marketing lead

  • Guided the visual refresh and how the updated brand showed up across channels

What I Did

  • Refined the existing brand identity

  • Updated the color palette, typography and overall tone

  • Created digital and print materials using the refreshed look

  • Produced short-form photo and video content

  • Helped shape messaging to feel clear, warm and grounded

  • Maintained visual consistency across platforms

Tools

  • Adobe InDesign, Photoshop and Illustrator

  • Adobe Lightroom

  • Canva

  • CapCut

  • GoPro

  • Social media platforms

Results

  • Delivered a refreshed brand that felt aligned with the client’s established presence

  • Created a flexible visual system that could grow with the business

  • Helped the brand show up more confidently and consistently across digital touchpoints